‍Visual Design & Multimedia Specialist

E.ON Digital Technology

November 2025 - present

Visual Strategy: Led the design of multimedia assets (video, branding, UI) for Data & AI upskilling products.

‍Employee Engagement: Created cross-channel marketing campaigns (digital & print) to drive user activation.

‍UI/UX Collaboration: Partnered with digital teams to enhance learning platforms and user accessibility.

‍Brand Guardianship: Ensured consistency with global brand guidelines and optimized design scalability based on performance data.

Senior Visual Designer

Front Row Group, Hamburg

March 2023 - October 2025

Spearhead 20+ global projects, focusing on branding,storytelling, and mobile-first strategies, boostinge-commerce sales and traffic by 22% on average.

Deliver tailored design solutions by conducting UX researchand implementing UX/UI strategies. Lead and build designsystems, enhancing productivity by more than 10%.

Mentor 4 designers, revamp team workflows, and transitiontools from Adobe to Figma, enhancing efficiency.

Visual Designer

Talon.One, Berlin

October 2021 - March 2023

Designed and launched 15+ user-friendly websites andlanding pages using Figma, Webflow and Storyblok, improvinguser engagement metrics.

Produced high-impact illustrations, videos, and animations fordigtal media campaigns, boosting CTRs by 12% on average.

Fonder/ Creative Director

Jiacheng.design, Berlin

February 2020 - October 2021

Designed and managed 10+ brand projects centered onvisual identity, brand communication, and innovativesolutions, including the award-winning HafenCity brandingproject (German Design Award) and Static Visual Identityproject (A’ Design Award).

Brand Designer

Brandway, Hamburg

February 2020 - April 2017

Delivered branding, UI, and packaging design projects forclients such as Staples Germany, Symrise, Brot für die Welt, andÄrzte ohne Grenzen, ensuring creative and impactful solutions.

Marketing Supervisor of Weibo Campus

Sina Internet Co., Ltd.  (Internship)

06.2012 - 03.2015

Led Weibo campus events, social media marketing, and product communication efforts.

Master of Arts
International Brand Communication

Brand University of Applied Sciences; Hamburg, Germany

September 2015 - October 2017

Outstanding Students Awards 2016

Bachelor of Arts
Visual Communication Design

Zhejiang Sic-Tech University; Zhejiang, China

September 2011 - June 2015

Excellent Student Awards 2012-2015
‘Best of Best’ Graduates

Design

Illustration & Ul graphics • Strategy & vision presentations • User flows • Branding • Wireframes & mock ups with Figma & Illustrator • Motion design with Principle & After Effects • Style guides & pattern library

Collaboration

Organizing workshops • Facilitating design critique • Self Starter • Detail oriented • Flexible • Communicative

Languages

English (Fluent) • German (Intermediate) • Mandarin (Native)

A’ Design Award

Bronze Award- Statice Visual Identity

2021

German Design Award

Winner- HafenCity Hamburg Branding

2018

The 3rd Zhejiang Student Photography Contest

Third prize- ‘To the youth’- Series of photographs

2015

User Experience & Interface Design

Certification

Experience Haus; London, UK

2023

Anthology of the International Brand Innovation Forum

Publication

China Academy of Art; China

2020

Excellent Communication Design

Exhibition

Museum Angewandte Kunst, Frankfurt am Main

2018

add art

Exhibition

Hamburg

2017