I’m a senior designer obsessed with telling intriguing stories in digital form. I’m all about pushing boundaries, crafting with relentless precision, and coming up with killer last-minute ideas. As a designer, I am constantly driven by a sense of curiosity and a desire to learn and discover new things. I am always seeking out new challenges and opportunities to push my skills and creativity to the next level.
Hi, I am Jia!
Work Experience
Senior Designer
Front Row Group, Hamburg
March 2023 - present
Spearhead 20+ global projects, focusing on branding,storytelling, and mobile-first strategies, boostinge-commerce sales and traffic by 22% on average.
Deliver tailored design solutions by conducting UX researchand implementing UX/UI strategies. Lead and build designsystems, enhancing productivity by more than 10%.
Mentor 4 designers, revamp team workflows, and transitiontools from Adobe to Figma, enhancing efficiency.
Visual Designer
Talon.One, Berlin
October 2021 - March 2023
Designed and launched 15+ user-friendly websites andlanding pages using Figma, Webflow and Storyblok, improvinguser engagement metrics.
Produced high-impact illustrations, videos, and animations fordigtal media campaigns, boosting CTRs by 12% on average.
Fonder/Freelancer
Jiacheng.design, Berlin
February 2020 - October 2021
Designed and managed 10+ brand projects centered onvisual identity, brand communication, and innovativesolutions, including the award-winning HafenCity brandingproject (German Design Award) and Static Visual Identityproject (A’ Design Award).
Brand Designer
Brandway, Hamburg
February 2020 - April 2017
Delivered branding, UI, and packaging design projects forclients such as Staples Germany, Symrise, Brot für die Welt, andÄrzte ohne Grenzen, ensuring creative and impactful solutions.
Marketing Supervisor of Weibo Campus
Sina Internet Co., Ltd. (Internship)
06.2012 - 03.2015
Led Weibo campus events, social media marketing, and product communication efforts.
EDUCATION
Master of Arts
International Brand Communication
Brand University of Applied Sciences; Hamburg, Germany
September 2015 - October 2017
Outstanding Students Awards 2016
Bachelor of Arts
Visual Communication Design
Zhejiang Sic-Tech University; Zhejiang, China
September 2011 - June 2015
Excellent Student Awards 2012-2015
‘Best of Best’ Graduates
Skills
Design
Illustration & Ul graphics • Strategy & vision presentations • User flows • Branding • Wireframes & mock ups with Figma & Illustrator • Motion design with Principle & After Effects • Style guides & pattern library
Collaboration
Organizing workshops • Facilitating design critique • Self Starter • Detail oriented • Flexible • Communicative
Languages
English (Fluent) • German (Intermediate) • Mandarin (Native)
AWARDS
A’ Design Award
Bronze Award- Statice Visual Identity
2021
German Design Award
Winner- HafenCity Hamburg Branding
2018
The 3rd Zhejiang Student Photography Contest
Third prize- ‘To the youth’- Series of photographs
2015
Certification, Exhibitions and Publication
User Experience & Interface Design
Certification
Experience Haus; London, UK
2023
Anthology of the International Brand Innovation Forum
Publication
China Academy of Art; China
2020
Excellent Communication Design
Exhibition
Museum Angewandte Kunst, Frankfurt am Main
2018
add art
Exhibition
Hamburg
2017
